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This web site had the following on the web site, "Buy at the best prices; Superfoil SF19, SF40, SFUF and bubble foil insulation." Our analyzers noticed that the web page said " Supplying multi foil insulation for loft conversions, new roofs, flooring and refurbishments." The Website also said " Thermal multi foil insulation for roofs, floors and walls. SF19, SF40 and SFUF. Utilising multiple layers of reinforced laminated foil, aluminium mylar coated foil, thermo foam and 80g quilt superfoil multi foil insulation is the thickest foil insulator of its type in the UK. With an independently certified hot box tested R Va." The website's header had sf19 as the most important optimized keyword. It is followed by sf40, sfuf, and foil which isn't as ranked as highly as sf19. The next words foil-insulation.co.uk uses is insulation. loft was included and could not be viewed by search crawlers.